Joseph Adler

Joseph Adler
Hoffler Adler LLP
Corporate, Franchise, Intellectual Property

Joseph Adler, partner with the Toronto firm Hoffer Adler LLP, focuses on corporate and commercial law as well as franchising and distribution, intellectual property law, and cross-border trade.

He graduated from York University with a Bachelor of Arts degree in mathematics for commerce in 1983, a BA in religious studies in 1984, and earned his Bachelor of Laws from Western University in 1987. He was called to the Ontario Bar in 1990.

Mr. Adler went on to receive a Master of Arts degree in religious studies from the University of Toronto in 1997 and was awarded a certificate of completion in advanced Gestalt leadership in psychotherapy from the Gestalt Institute of Toronto in 2016.

He serves as legal counsel for Canadian, American and other foreign franchisors doing business in this country as well as Canadian franchisors doing business in the U.S., Europe and other countries.

Mr. Adler is a Registered Trademark Agent whose clients include various multi-unit franchisees and franchisee associations.

He has published articles and has spoken on a variety of franchising topics for the Canadian Franchise Association, the Ontario Bar Association, the American Bar Association Forum on Franchising, and the International Franchise Association.

Mr. Adler is the Canadian representative on the International Franchise Lawyers Association, and is general counsel and past secretary, director and board member of the Canadian Franchise Association as well as a member of its Legal and Legislative Affairs Committee. He is a member of the International Trademark Association as well as the Canadian, American and International Bar Associations. He is also a member of the Forum on Franchising for the American Bar Association.

Joseph Adler In The News
U.S. franchisors need to 'Canadianize' disclosure documents

Although Canada is often viewed by Americans as an extension of the United States, there are important differences with the country's franchise disclosure regimes and with other laws that should be considered before a company expands here, Toronto franchise lawyer Joseph Adler tells . Read more

Franchise success in U.S. doesn't always translate in Canada

In part one of a three-part series on American chains entering the Canadian market, Toronto franchise lawyer Joseph Adler discusses the importance of due diligence and understanding cultural differences and consumer preferences. Read more

Ad fund usage a common fracture point in franchise relationship

In the final installment of a two-part series exploring an uptick in franchisee disappointment, Toront... Read more

Franchisee disillusionment can lead to litigation, distrust

In the first instalment of a two-part series exploring an uptick in franchisee disappointment, Toronto franchise lawyer Joseph Adler discusses common fracture points in the franchisor-franchisee relationship. Read more

Motion to strike provides valuable franchise law reminders

An Ontario Superior Court ruling striking out many of the claims that disgruntled franchisees made in two separate legal actions provides some salient franchise law reminders, Toronto franchise lawyer Joseph Adler tells . Read more

Franchise distinguished by assistance offered, control exerted

A recent decision stemming from a breach of agreement claim highlights that the definition of franchise can be a trap for the unwary, Toronto franchise lawyer Joseph Adler tells . Read more

Before seeking injunctive relief, consider time left in franchise term

A recent case dismissing a franchisee’s motion seeking injunctive relief prohibiting the franchisor from acting on a termination notice shows that a relief application may be dependent on when it's being exercised, Toronto franchise lawyer Joseph Adler tells . Read more

OCA decision not a 'get out of jail free' card for franchisors

An Ontario appeal court judgment that overturned the rescission of a franchise agreement is only a qualified success for franchisors, Toronto franchise lawyer  Joseph Adler  tells . Read more

Employment-related regulation not domain of franchisors

Recent examples of individuals seeking to hold franchisors accountable for the actions of their franchisees — particularly in employment-related matters — demonstrate the increasing confusion around how the relationship actually works, Toronto franchise lawyer  Joseph Adler tells . Read more

More room for improvement following franchise law changes

Toronto franchise lawyer  Joseph Adler says franchisors will be relieved by legislative amendments that allow them to enter confidentiality agreements with prospective franchisees without triggering disclosure obligations.  Read more

New franchise agreements can extend right of rescission

A recent Superior Court decision suggests franchisors who ask franchisees to sign a new agreement risk extending the period in which it can be rescinded, says Toronto franchise lawyer  Joseph Adler .  Read more

Subjective approach to franchise rescission shut down

The Ontario Court of Appeal has killed off any hopes franchisors may have harboured for the injection of an element of subjectivity into the test for rescission of a franchise agreement, says Toronto franchise lawyer  Joseph Adler . Read more

Uncertainty for franchisors after Raibex decision

Toronto franchise lawyer Joseph Adler says the bar is up in arms after a judge allowed the rescission of an agreement signed before the location of the proposed franchise was known.   Read more

Franchise laws a mixed blessing

British Columbia has finally jumped on the franchise legislation bandwagon, but the jury is still out on whether that’s good news for the industry, says Toronto franchise lawyer Joseph Adler . Read more

Franchise lawyers shouldn't lose sight of the little guy: Adler

Achieving balance is the key to a successful practice, says Toronto franchise lawyer Joseph Adler . Read more

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