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Donut rhapsody: Strigberger

By Marcel Strigberger

The iconic roll up the rim to win contest isn’t working. Seems the company's recent reprise of their annual promo is not raking it in. Profits are down and the food giant is trying to figure out a way to refresh the game from the way it has been since the 1980s. As the saying might go, you have to know when to roll ‘me and when to fold ‘em.

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