Accounting for Law
Intellectual Property

'It’s a good time for boutiques': Simpson

Clients are becoming increasingly aware that small firms and boutiques provide the same quality of service as some of the larger, more traditional firms, Toronto intellectual property lawyer John Simpson tells Canadian Lawyer.

“It’s a good time for boutiques," he says.

Simpson, principal of IP and new media law boutique Shift Law, tells the legal publication he’s seeing “very local types of businesses that haven’t been traditionally as concerned about getting national protection for their brands have been increasingly concerned with protecting their brands.” 

Shift Law was featured by the legal magazine as one of the top 10 intellectual property boutiques in Canada.

He tells Canadian Lawyer that a localized business could tell a similar company across the country to change its name because they have a trademark registration for it. The internet makes it much easier to find out this information, he says.

Simpson also tells the magazine he’s finding “an increasing rush by businesses in the microbrewery and cannabis industries to jump on great brands.”

“We’re seeing a real increase in trademark applications from those industries and a corresponding increase in disputes between players in those industries — trademark oppositions and even some infringement action,” he says in the article. “That’s a reflection of where there is new economic activity.”


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