Communications

The seven things prospects really want to know before they hire a lawyer

By Jana Schilder “I don’t know you. I don’t know your law firm. I don’t know your law firm’s services. I don’t know what your law firm stands for. I don’t know your law firm’s clients. I don’t know your law firm’s record. I don’t know your law firm’s reputation. Now, what was it you wanted to sell me?”* Read more

Seven 'aha' marketing moments for lawyers and law firms

By Jana Schilder 1. Are you a B2C law firm or a B2B law firm? Read more

Six reasons why lawyers should never buy Twitter followers

By Jana Schilder With Twitter, and all other social media, what lawyers are really after is increasing their reputation on social networks as well as increasing “likes” and “shares.” It’s about expanding your reach to get real leads and referral sources. And of course, the mother lode: everyone wants their content to “go viral.” Read more

Find real, paying clients on LinkedIn with this 5-step marketing plan for lawyers

By Jana Schilder LinkedIn is now the world’s largest business networking site. As a category or group, lawyers are among the top five groups of LinkedIn users worldwide. Read more

Seven tips for using SurveyMonkey to get client opinions

By Jana Schilder Election polls, employee surveys, marketing research, and customer opinions all grapple with the same question: “What do you think?” Read more