Michael Ford (post until Oct. 31/19)

Alert Communications:

Your legal consumers want convenience

According to a Nielsen study, consumers are feeling more stressed and stretched for time than ever before as their lives become more complex due to faster-paced lifestyles and demanding work schedules.

The World Health Organization said, around the world, “workplace stress is the health epidemic of the 21st century,” and anxiety-related illnesses are on the rise.

Due to this constant stress, consumers are searching for more convenient ways to live.

Help make the lives of your legal consumers easier by providing simplicity, suitability, and time-saving practices through every encounter, action and form of communication you have with them.

Here are a few simple ways to start delivering convenience to your clients.

Go Digital & Establish a Solid Presence Online

Legal consumers today often start their quest for solutions online, not in your office. In fact, FindLaw found that 71 percent of consumers use their mobile phones to search for an attorney.

So how do you meet them where they are already?

First, you must have a well-put-together and reliable website. It should be effortless to navigate. This includes load times and mobile access, creating a platform that’s helpful and informative, and making the information easy to understand.

Your contact information should be obvious so potential clients can reach you without difficulty. You can try chat boxes and web forms, too. The more opportunities the consumer has to contact you, the better.

Equally as important, you must be active on social media to create a strong digital presence. This lets your potential clients know you are willing to engage and that you are a thought leader in the industry.

You can also become a thought leader and trusted expert by maintaining an informative blog that answers frequently asked questions. Often today’s legal consumers are looking for answers and solutions online before they even contact a lawyer.

Overall, a strong digital presence makes your services and expertise more reputable, reliable, and convenient for your legal clients.

Make Your Services Available 24/7/365

Legal consumers want your assistance, and they want it now.

This means you must be available on your lunch break, after-hours, on weekends, vacations and holidays.

We understand this isn’t always possible. But if you aren’t there to assist a potential client when they need you, which could be any time in the legal industry, especially when it comes to personal injury, they will move on to the next firm on their list and you will have effectively lost their business.

However, if you have someone available at your firm 24/7/365, you never have to worry about missing a call and losing a client who is on the quest for convenience.

Provide your potential clients and clients with the attention and availability they need and you will see the difference it makes at your firm and in their hectic lives.

Deliver Convenience with a Smile

Today’s legal consumers don’t just want convenience. They want convenience with a smile.

Ask yourself: are your law firm’s customer service standards up to par with the expectation of today’s empowered legal consumer?

This potential paying client is only one Google search away from another lawyer with better customer service and better convenience.

They expect the best because they have the power to choose. The internet gives them this power, which is why (again) you must create a strong presence online.

Providing excellent service can affect your overall reputation both offline and online. Deliver convenience with a smile and you will have happier clients who keep coming back.

Alert is Convenient, and We Deliver Convenience

Alert Communications is a convenient tool that can help you provide convenience to your own clients.

It’s a win-win for convenience!

We help support your online marketing by fielding all leads flooding into your firm, whether they are by phone, web form, or chat. We also provide 24/7/365 call and intake services for your potential clients and clients, so you, and your employees, don’t have to. Not to mention, we do everything with a smile. Customer service is our forte, and we take it very seriously. For more information, visit https://www.alertcommunications.com or call 844-694-6825.

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