Accounting for Law
Personal Injury

Public perception of lawyers needs to change

A new campaign that aims to overhaul lawyers' images is one way to send the message that the negative connotation associated with the profession is not justified, Toronto personal injury lawyer Leonard Kunka tells CBC News. Watch CBC

"I got into law because my dad suffered a very serious head injury when I was young and I thought that I wanted to go help other families," Kunka, partner with Thomson Rogers, says in the broadcast.

The Ontario Bar Association launched the effort to persuade people that, far from their image as greedy and over-aggressive manipulators, lawyers are actually problem-solvers, pillars of their communities and play an important role in a healthy democracy, the Globe and Mail reports.  Read Globe and Mail

Two years in the making, the campaign was devised by a Toronto marketing company, Agency59, the Globe reports.

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