McLeish Orlando LLP’s Helmets on Kids Campaign donates 500 helmets
McLeish Orlando LLP is set to donate helmets to 500 Toronto public school students for the eighth consecutive year as part of the Helmets on Kids Campaign, geared to encouraging safety and use of the protective headwear by all cyclists.
"Wearing helmets is so important because of the potentially permanent impact of brain injuries," says Rikin Morzaria, partner with McLeish Orlando LLP. "Scratches, scrapes, and even broken arms can heal after a bike crash. But a single head injury can leave a child disabled for life."
Over the past seven years, the critical injury firm has donated more than 3,000 helmets to children throughout Toronto as it aims to promote safety for kids and their families.
Friday's event at Nelson Mandela Park Public School includes a brief presentation on cycling safety and why wearing a helmet is important. There will be face painting, healthy snacks and a demonstration by Elmer the Safety Elephant.
Morzaria says the risk of injury for young cyclists is much greater in a collision because of the initial contact with the vehicle and the second impact when the child is thrown from the bike. Because bicycles have a top-heavy design, when children fall after a collision, they fall from a height while moving at speed, which adds additional force to an already significant impact, he says.
Research suggests cyclists who don't wear a helmet are three times more likely to die of a brain injury than those who do wear the protective headwear, Morzaria tells AdvocateDaily.com.
"However, a helmet will only offer effective protection if it is worn correctly," he says. "The helmet must fit and be properly secured to ensure it provides crash protection when it is needed."
After almost a decade of running this campaign, McLeish Orlando LLP has found that June is the perfect time to engage with young cyclists before they head off for summer vacation.
June marks Brain Injury Awareness Month and Bike Month in the city of Toronto.
What: McLeish Orlando’s Helmets on Kids Campaign 2016
Where: Nelson Mandela Park Public School, 440 Shuter St., Toronto
When: Friday, June 17 @ 1:30 p.m.
- 500 Nelson Mandela Park Public School students
- Rikin Morzaria, Campaign Organizer, Partner, McLeish Orlando LLP
- Ainsworth Morgan, Vice Principal, Nelson Mandela Park Public School
- Ontario Safety League
- Ontario Brain Injury Association
- Kristen Schwartz, Culture Link
- Toronto Police Services
- Ontario Trial Lawyers Association
For further information contact:
Mara Da Camara
Communications and Events Manager
McLeish Orlando LLP