Michael Ford
Corporate

Bold colour palette reflects ‘fresh’ approach to corporate law

The dramatic splashes of primary colours throughout Law Studio’s new website and office represent the firm’s “fresh” approach to corporate law and client satisfaction, says Toronto business lawyer Jonathon Baker.

The revamped look is an intentional departure from the norm in corporate law, designed to give clients more of what they want and less of what they don't and something they can identify with, he tells AdvocateDaily.com.

“The Law Studio website is often the first impression people have of the firm, so it was important it showed who we are: a client-focused team of lawyers and paralegals who paint with a different brush,” he says.

It's designed to be minimalist, so rather than featuring academic articles or case analyses, it highlights the firm’s creative work environment and friendly atmosphere that shows clients they’re being looked after, Baker says.

“We spend a great deal of time listening to clients to determine what they want to accomplish, within the boundaries of their resources. And that’s where you get the best results because you’re focused on their needs and what they can afford within that context,” he says.

For Baker, managing principal of the Law Studio, a fresh approach to corporate law means providing creative and practical solutions that don’t necessarily involve litigation or other conventional remedies.

“Sometimes, you have to come at the problem from a different angle. You don’t always need to use the litigation hammer. Maybe the issue will end up in court, but you have to explore everything in the toolbox to know which strategy will work best for each case,” he says.

When it comes to solving clients’ problems, the firm espouses a collaborative model, which Baker likens to an artist’s pallet where each person brings their unique “colour” to the table.

“We encourage individuality and embrace the fact that everyone has a unique background, set of life experiences and education. Those differences are precisely what spark our collective creativity, and allow us to come up with the best path for our clients," he says.

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